Pan-Northern Mining Research Alliance
Challenge: To create a logo that can be used to support the 10 research institutions that are establishing a new research collaboration network among universities, colleges, industry, and government in Northern Ontario to contribute to making Northern Ontario a leader in global mining and exploration.
Target Audience: People in the mining industry that are involved in the research these educational institutions are conducting.
Solution: The logo combines 3 symbols: A mining hard hat with a light to represent mining and ‘shining a light’ into the unknown; a green leaf to represent environmental consciousness that is growing in the mining industry; and a magnifying glass to represent investigation and research. A brand guide was also developed to assist in future applications.