The Ugly Barn Farm
Challenge: To create a new logo that will reflect the business of gourmet and medicinal mushrooms, while staying true to the name of the business: The Ugly Barn Farm
Target Audience: Lovers of local food and wildcrafted food culture. Culinary experts, restaurant owners.
Solution: A stylized oyster mushroom, that also is reminiscent of wooden planks that could be old barn doors.
Logo colours were adapted for each of the 4 seasons: spring, summer, fall, winter; without breaking the core brand.
4x4 inch cards were created for each of the seasons, instead of standard business cards.